Gummies: A Must-Have In your Brand Lineup
Whether you operate in the supplement, nutraceutical or cannabis space, gummies are a delivery method that cannot be ignored. Gummies have soared in popularity in recent years, and are the dominant oral ingestion mode across many bioactive compounds. With evolving gummy market trends, staying informed on the latest developments is key to maintaining a competitive edge in this growing industry
According to Grandview Research, the U.S. gummy market for supplements alone is $3.46 billion in 2024, and is expected to grow at an average CAGR of 11.6%, reaching an estimated 6.7 billion by 2030 (www.grandviewresearch.com). Further, Grandview estimates the US cannabis market was 33.6 billion in 2023, with a CAGR of over 12%, of which gummies are an estimated $3.65 billion (Grandview Research/BDSA/Headset).
The global market for gummy supplements (ex cannabis) was an estimated $24.6 billion in 2023 and is expected to grow at a CAGR 14.5% through 2028 (marketsandmarkets.com).
The graph below shows the extent to which gummies dominate the US and Canadian cannabis edibles markets, with gummies at close to 74% of the market!
Source: headset
Why Are Gummies So Popular?
Convenience & Portability: Gummies are easy to take on-the-go and offer a convenient option for people with busy lifestyles.
Flavor & Palatability: Unlike capsules or tinctures, gummies can be crafted in a wide range of flavors, making them both enjoyable and versatile.
Precise Dosing: Each gummy offers a consistent dose, providing a reliable experience for customers.
Versatility: Gummies are perfect for a wide range of applications, from vitamins and minerals to cannabinoids and adaptogens. Plus, with an array of unique gummy types available, they continue to capture consumer interest and cater to diverse preferences.
While smokable flower is still the largest segment of cannabis sales at 40%, the edible segment is now at 15%, and is the fastest growing segment in the cannabis market (BDSA/Headset). So whether you’re in the vitamin, dietary supplement or cannabis market, gummies are a must-have addition to your lineup, and understanding gummy market trends is essential for maximizing success.
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