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Gummies Dominate the Edible Market
Whether you operate in the supplement, nutraceutical or cannabis space, gummies are a delivery method that cannot be ignored. Gummies Dominate the Edible Market and have soared in popularity in recent years, and are the dominant oral ingestion mode across many bioactive compounds. With evolving gummy market trends, staying informed on the latest developments is key to maintaining a competitive edge in this growing industry.
According to Grandview Research, the U.S. gummy market for supplements alone is $3.46 billion in 2024, and is expected to grow at an average CAGR of 11.6%, reaching an estimated 6.7 billion by 2030 (www.grandviewresearch.com). Further, Grandview estimates the US cannabis market was 33.6 billion in 2023, with a CAGR of over 12%, of which gummies are an estimated $3.65 billion (Grandview Research/BDSA/Headset).
The global market for gummy supplements (ex cannabis) was an estimated $24.6 billion in 2023 and is expected to grow at a CAGR 14.5% through 2028 (marketsandmarkets.com).
The graph below shows the extent to which gummies dominate the US and Canadian cannabis edibles markets, with gummies at close to 74% of the market!
Source: headset
Why do Gummies Dominate the Edible Market?
- Convenience & Portability:
Gummies are easy to take on-the-go and offer a convenient option for people with busy lifestyles. - Flavor & Palatability:
Unlike capsules or tinctures, gummies can be crafted in a wide range of flavors, making them both enjoyable and versatile. - Precise Dosing:
Each gummy offers a consistent dose, providing a reliable experience for customers. - Versatility:
Gummies are perfect for a wide range of applications, from vitamins and minerals to cannabinoids and adaptogens. Plus, with an array of unique gummy types available, they continue to capture consumer interest and cater to diverse preferences.
While smokable flower is still the largest segment of cannabis sales at 40%, the edible segment is now at 15%, and is the fastest growing segment in the cannabis market (BDSA/Headset). So whether you’re in the vitamin, dietary supplement or cannabis market, gummies are a must-have addition to your lineup, and understanding gummy market trends is essential for maximizing success.
The Melt-to-Make™ Solution for Gummy Manufacturing
At Melt-to-Make™, we simplify gummy production with Gummy Bases that are 90% complete — pre-colored, pre-flavored (if desired), and backed by the industry’s most comprehensive support resources. We provide a true turnkey solution that saves time, money, and space, while maximizing consistency and production efficiency.
Whether you’re a small startup fine-tuning your first batches or a large-scale manufacturer ready to expand, Melt-to-Make™ scales seamlessly with your operation. With extensive R&D already done, we supply everything you need for success — including detailed work instructions, equipment lists, and instructional videos — ensuring your manufacturing process is streamlined, reliable, and repeatable.
Deliver your trusted functional ingredients in exceptional gummies your customers will love — and thank you for. With Melt-to-Make™, creating premium gummies has never been easier.
550 kg Pectin Totes for Large-Scale Production
For brands operating at scale, Melt-to-Make™ offers 550 kg Pectin Totes — an efficient, consistent, and cost-effective solution for high-volume gummy manufacturing. These large-format totes ensure batch-to-batch uniformity, reduce handling time, and keep your production line running smoothly from start to finish.
Unflavored - 550kg Tote - Melt-to-Make® Pectin Gummy Base
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FAQs
Why are gummies dominating the edible and supplement markets?
Gummies have become the leading edible format across supplements, nutraceuticals, and cannabis products because they’re easy to dose, portable, and taste great. Consumers love them for their flavor variety, convenience, and familiarity, while manufacturers value their versatility and scalability.
How large is the gummy market right now?
According to Grandview Research, the U.S. gummy supplement market reached $3.46 billion in 2024 and is projected to grow at an 11.6% CAGR, reaching approximately $6.7 billion by 2030.
In the cannabis sector, gummies make up an estimated $3.65 billion of a $33.6 billion market (BDSA/Headset), representing nearly 74% of all cannabis edibles in the U.S. and Canada.
Globally, the gummy supplement market (excluding cannabis) was valued at $24.6 billion in 2023 and is forecasted to grow at 14.5% CAGR through 2028 (MarketsandMarkets.com)
What makes gummies so appealing to consumers?
Several key factors drive gummy popularity:
Convenience: Easy to carry, consume, and store
Flavor: A fun, enjoyable alternative to pills and tinctures
Precise Dosing: Consistent potency per piece for predictable results
Versatility: Suitable for vitamins, minerals, cannabinoids, nootropics, and more
This combination of taste, convenience, and trust in dosing makes gummies the preferred delivery format across categories.
Why should supplement and nutraceutical brands add gummies to their product line?
Gummies are no longer a niche offering — they’re now a consumer expectation. Adding gummies allows brands to:
Reach younger, flavor-focused audiences
Increase product adherence (people are more likely to take gummies daily)
Diversify offerings with functional ingredients in an enjoyable format
Tap into one of the fastest-growing categories in wellness and cannabis
How does Melt-to-Make™ simplify gummy manufacturing?
Melt-to-Make™ provides a turnkey solution with Gummy Bases that are 90% complete, pre-colored, and pre-flavored if desired. This eliminates the need to manage 8+ raw ingredients, streamlines production, and can increase manufacturing speed by up to 50%.
We back our products with formulas, calculators, equipment lists, and video tutorials, helping both startups and established brands manufacture consistently high-quality gummies.
Can Melt-to-Make™ scale with my growing brand?
Absolutely. Melt-to-Make™ solutions are designed to grow with you — from small-batch R&D to high-volume commercial production. Our systems are built for efficiency, repeatability, and scalability, ensuring smooth transitions as your brand expands. We also offer 550 kg Pectin Totes, that are perfect for large brands looking for a consistent and efficient gummy manufacturing solution.
What are the advantages of using a pre-formulated Gummy Base?
Melt-to-Make™ pre-formulated gummy bases save time, money, and storage space by simplifying your ingredient management. With the science, testing, and R&D already done, you can:
Reduce formulation errors
Maintain consistent quality
Speed up turnaround times
Focus on brand development and innovation
How does Melt-to-Make™ ensure product quality and consistency?
Each Melt-to-Make™ Gummy Base is crafted using clean, stable ingredients under controlled conditions. Our formula calculators ensure precise ratios, while our production guides and training help you maintain the same standard of quality in every batch.
Where can I learn more about Melt-to-Make™ resources for gummy manufacturing?
Visit our Resource Hub for:
Work instructions and step-by-step guides
Equipment lists for gelatin and pectin bases
Formula calculators for accurate dosing
Ingredient decks and training videos
Or reach out to support@melt-to-make.com— our team is ready to help you scale your gummy operation with confidence.
